Software-as-a-Service (SaaS) solutions provider Signiant announced a slew of partnerships at IBC 2017, drawing some of the biggest names in the media and entertainment space to its interface for on-premises and cloud storage, which allows for the easy sharing of large media assets across globally distributed locations. In other news at IBC from members of the Media & Entertainment Services Alliance (MESA): “The new FastServe video servers have increased the number of channels per server and are tightly integrated to Avid NEXIS storage, MediaCentral, and Media Composer for end-to-end 4K aggregation, production, and delivery at a lower cost.” “Due to the increasing rate of content creation for sports, news, and live event production, professionals need to encode, edit, and distribute more content to more outlets in higher resolutions,” Ruzicka said. The servers support higher channel counts per video, resulting in lower costs-per-channel. The video servers feature a unified modular architecture that supports UHD to manage the ingest, turnaround, and playout of content in broadcast, news and sports. The unveiling of the new Avid FastServe family of video servers -integrated into the Avid MediaCentral platform - to tackle UHD/4K workflows.“Whether customers choose to deploy in the data center or the public cloud, Avid’s unique platform approach delivers unparalleled workflow efficiency and flexibility across the entire spectrum of media production.” We’re excited to help our clients successfully navigate their own journey to the cloud, with the first of many new cloud offerings from Avid launching today at IBC. This really is the beginning of the cloud era for our industry. “Since then, the reaction from our customers has been overwhelmingly positive. “At NAB 2017, we unveiled our vision for bringing Avid into the cloud along with a comprehensive partnership with Microsoft as our preferred cloud provider,” said Dana Ruzicka, VP and chief product officer for Avid. Those new solutions included MediaCentral Archive and MediaCentral Newsroom for Azure, MediaCentral Cloud UX, MediaCentral Panel for Media Composer, Media Composer Cloud VM, Media Composer Cloud Remote, and Sibelius Cloud Publishing Avid showed off new cloud offerings and certified solutions for Microsoft Azure with the goal of giving media professionals better workflow efficiency and flexibility.The MediaCentral production suite is customizable and modular features a new cloud-based user experience workflow modules and apps for editorial, news, graphics, and asset management and an array of media services and partner connectors. Avid debuted its next-gen media production suite, MediaCentral, which promises to enable all manner of workflows for news, sports, and post-production, connecting users in a completely integrated workflow environment with one unified view into all associated media.“Thanks to their collective voice, Avid is innovating faster than ever to help them solve their most pressing needs, and they should only expect to see us accelerate the pace.” “Coming full circle with all of our introductions this week at IBC, this is precisely what we had envisioned after thousands of industry professionals crystallized their priorities through the inaugural Avid Customer Association vote to guide our strategic priorities. “At IBC2017, Avid is delivering on the promise of the cloud, laid out just five months ago at Avid Connect 2017, to help our customers and the industry at large better manage the disruptive forces that have been bearing down on them for far too long, and achieve new heights in creativity, efficiency and flexibility,” said Avid chairman and CEO Louis Hernandez, Jr. In “its largest-ever set of launches at an IBC show,” Avid introduced its new MediaCentral production suite, next-gen 4K/IP video servers, an expanded graphics line-up, and new solutions and services created for the cloud. Among all the companies that unveiled new solutions at IBC 2017, perhaps none made as much early noise as media tech provider Avid.
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